I am going to rescue an interesting post by Branzai

rakib00147@gm

To do this, , in which they explain to us that: Brand identity is the set of characteristic elements that build a brand, provide unique value, differentiating us from other competing brands and creating a unique connection with our customers. Therefore these elements are what we can create and manage; They can be verbal, visual, emotional, personality, positioning... Brand identity is ultimately: WHAT WE ARE. Brand image is the perception that consumers, clients, potential and non-clients have of a specific brand and all those reactions that the brand provokes in its interactions, performances, actions and relationships with its environment.

Brand image is ultimately: WHAT THEY THINK ABOUT US. Recommendations that Phone Number Data you cannot miss Whether you are going to create a brand, or if you have been in the market for years, if you have never worked on branding, we recommend you start with: – Develop a decalogue of your brand . It is recommended to have a Corporate Image Manual of brand or style; but it is usually laborious and expensive; Therefore, if you cannot have one, we give you a simple solution: in a document write the 10 rules or commandments that must always be followed when your brand appears, such as font, size, colors, backgrounds, order and placement.




logo, imagotype..., or where your brand cannot appear (for example on supports such as napkins or flyers or on a black background)... – Communication : monitor and take care of the way you communicate your messages to clients, suppliers, potential and even employees ( internal branding )... establish the tone of your brand, the type of message… set some simple, clear guidelines and put it into operation. You cannot send a newsletter one week in a colloquial or “friend” tone and the next week in a formal or “expert” tone… establish what your brand represents and maintain it over time.