Marketing world by storm.

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After first getting ecited about this new technology, Internet users seem to be starting to get a bit tired of it. Therefore, this technology, although helpful in the work of a marketer, should definitely be limited only to conceptual work . Authenticity will definitely be on top in social media in the near future . Strong personal brands will rule When it comes to authenticity in social media, it is impossible not to notice the growing popularity of LinkedIn  this medium is increasingly used by specialists to build their own personal brand. It has long been known that people are more willing to buy from others, especially those they like and trust, than from brands. In ,


it is worth focusing on building your own personal brand. Innovations in Social Media  what's new In the near future, two main innovations in social media will most likely have the greatest impact on their shape. We are, of course, talking about artificial Middle East Mobile Number List intelligence and social commerce. In the first case, the appearance of artificial intelligence can significantly facilitate the work on planning and implementing your brand's content strategy. Nevertheless, the first signs of boredom and even frustration with the flood of machinegenerated content are already visible. Making conceptual work easier  definitely. However, replacing the authenticity of the message with mass AI hallucinations may not necessarily appeal to your brand's audience.





Another innovation that is quickly gaining popularity in other markets is the socalled social commerce  in short, buying and selling directly from the social media application. Nowadays, sales live streams, photos leading directly to the shopping website, and even shopping baskets directly in the application are becoming commonplace . Enabling users to make purchases via social media is definitely a feature that will develop in the near future. Social selling, or how to build a business through social media Effective strategies for ecommerce in social media In , it will probably be best to focus on a few channels to reach customers, rather than engaging in .