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We also use non-verbal ways such as gestures, body language, and our personal appearance. It's about being emotionally intelligent so you can manage your own reactions and emotions and also be mindful of others. Working in a digital marketing team without solid social and communication skills can be a disaster. It’s vital that every team member, from content marketing to social media, lead generation, product marketing, and design, works together to meet overarching goals. Working alone without communicating well with others won’t yield the best results for you or your company. In addition, as a marketer, you need social skills to understand how individuals communicate with one another so you can understand the customer journey, drive  


engagement and create engaging content. . Persuasion Marketing is all about persuading people to buy a product, so it makes sense that great marketers would have this skill in abundance. Persuasion means you have the abili Job Function Email List gn yourself with executive goals without compromising on what you think is right for the brand. Let's say you are putting together a project brief for your team. Senior Training Consultant, Kevin Reid has some effective persuasion techniques to get team members to accept your proposal: Grab their attention from the beginning - Ope with a surprising statistic or a thought-provoking anecdote Actively listen to your audience - Listen to what is said and view them with interest and curiosity Use pauses - Pause after making an  





important point to give impact to your pitch and also to allow for questions or comments  seconds is a good rule of thumb Be sincere and honest - Nobody likes to be misled, so make sure you can stand by everything you say and answer questions about it Close with flair - Remember the last thing you say in your pitch is probably the first thing they will remember Don’t give up if you fail in your persuasive techniques; remember that marketing is about experimentation, and not everything you try will work the first time. When you persuade others, be sure to base your arguments on logic - not just on your feelings alone. “If people like and trust you, they'll listen to you, follow your advice and accept .