Define the campaign platform

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If you want to study to be part of a company's marketing team, it is important that you know that each digital planner meets the following obligations: 1. Plan digital marketing campaigns The first task, and one of the main ones, is to plan the marketing campaigns to be executed . In the planning process, the digital planner must evaluate the target audience to which the campaign is directed. This way you will be able to know how to execute the actions that lead to the fulfillment of the objectives and the possible impact it will have on the different digital channels. In the planning process, the planner is also responsible for ensuring that the rest of the marketing department carries out the work that corresponds to it.

Which not only encourages teamwork, but also improves communication. 2. Ensure phone numbers data that the brand personality is maintained In order to create an effective marketing campaign , it is necessary to know the brand in depth. This will allow the planner to know all the communication details and thus take advantage of each one for the campaign. This is why it is important for the planner to carry out research to understand the philosophy of the project. Thus, your efforts will be as natural as possible and the impact it will generate on potential clients may be greater. 3. Define the campaign budget When carrying out an advertising campaign, one of the most important points is the budget.



The digital planner is also in charge of defining what the budget will be to carry out the marketing plan . To do this, you have to establish what the money will be invested in , when and in what time it is estimated that the investment will return and generate profits for the company. And to achieve that goal, you have to know perfectly what you hope to achieve with the campaign and how you want to carry it out. 4.The enormous amount of digital media is a very successful alternative to reach new customers. The most used digital media are social networks, and they are the ones that are accessible to everyone.