favors longer content. As a result. longer content ranks higher and gets more organic search traffic. But again. our data do not support this view. Take another look at the chart above and you.ll see that . words is a turning point. For blog posts longer than . words. we actually found a somewhat negative correlation between word count and number of backlinks. In other words. a ..word blog post will receive less organic search traffic than a ..word blog post.
correlation between word count and referring domains cn Of course. this could be because Google prefers articles of . words or less. but we don.t see the merit of such an argument. There.s no point in penalizing a blog post for being .too long. he stated that word Phone Number List count was not a ranking factor. john mueller word count reddit So. let.s look at a few more compelling reasons why this association might exist.
First. we know that length .no more than . words. is positively correlated with the number of external links. We already know this. and we also know that backlinks are important for rankings. Secondly. longer content tends to be more comprehensive and can naturally cover more sub.topics. Therefore. longer content tends to rank for more long.tail keywords . Take our Google search operator list article as an example. According to Ahrefs website analysis report. it ranks for approximately . keywords. google search operators Many of the keywords are just another wording. such as .google search command. ..google search command.. and .google search modifiers. ..google search modifiers.