The dominant force in email opens

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Check out your social media feeds for inspiration as they are likely full of interactive content. While a time counter such as one that indicates how long a discount lasts and the dynamism brought by animation can set your newsletter apart from your competitors’ newsletters, recipients can’t interact with it. Instead try things like click-to-display carousels and interactive accordions for your email content. FOLLOW UPDATES Here are the market shares of the most used email clients in 2018. Here are the market shares of the most used email clients: Mailbox Apple Apple Mail Apple Mail Privacy Microsoft Yahoo Mail Google Android Apple Samsung Mail One-third of emails are opened on So you should always pay special attention to New and updated versions.

Test how your email design looks on and before sending a campaign and look for ways to improve it. Optimizing for webmail continues to be with all emails having open data based on them. Google announced it was starting to support Email Marketing List media queries in 2018, meaning  marketers and designers no longer have to be wizards learning tutorials or using hacks to properly render their emails. It has strong competitors but shows no sign that its supremacy among email service providers is in jeopardy. Always make sure your interactive emails are perfectly optimized for.




Leveraging Personalization to Build Relationships Personalization combined with automation helps marketers create true partnerships with their email lists. Automation software solutions allow you to send user-triggered emails. It gives you the option to personalize and segment your subscribers so that your emails can be tailored to the needs of each user. For example, someone who liked your webinar may now be interested in your product. Send them a personalized email thanking them for participating and clearly listing your contact details phone number email social media links etc. You might even want to consider offering them a discount on pricing. You can then follow up with announcements about future webinars or product developments.