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The user run away. In addition to loading speed and attractive graphics, the transparency and clarity of the information are fundamental: the initial price on which the discount is applied must be clearly visible and the entire process of completing the order and payment must be simple, intuitive and smoothly. 5. Follow up Once the week of crazy shopping is over, it is good to analyze the results obtained.

Terms of sales turnover and customers acquired, in order to understand how effective the strategy applied was. Targeted follow-up actions allow you to exploit touchpoint opportunities with users. It may be interesting, for C Level Contact List example, to send a thank you email for participating in the discount campaign with which related or similar items to the previously made purchase can be suggested, or discount coupons can be sent to encourage a second purchase.



Can become a good opportunity to request feedback on the user's shopping experience and therefore understand what the strengths and weaknesses of your e-commerce are and whether improvements can be made. With these simple actions you will be able to make the most of Black Friday and Cyber ​​Monday for your e-commerce. However, if you don't feel prepared and need a web partner to guide.