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Think about it. The first pillar emphasizes that a brand should always emphasize its core purpose. This means that when selling This means that when you sell, communicate and simply exist, your mission must be clear to consumers and the idea must be easily understood. A great example of a successful application of this particular principle is sports giant Nike.

The company's slogan is that it has been strengthening the technology and quality south africa dataset of its sports product production over the years.  Ensure that everyone can participate in physical activity, whether they are professionals or not. just do it. Feel. Feeling-oriented sensation is one of the most interesting pillars. This is because a more immersive experience can evoke different perceptions through the human senses.

Have you ever noticed that your favorite store has a special smell? Have you ever listened to a favorite song while shopping? Do you like the aesthetics of this place? It’s all a brand experience! This strategy has long been common in retail, but over the years it has had to be adapted to digital formats. In such an environment, visual and In this environment, visual and sound fields have tremendous power, as they can capture attention and evoke feelings with precise, even virtual, precision.



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