Any type of business,

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Both offline and online businesses . Any examples? Think of a local restaurant that advertises on Facebook to attract new customers or perhaps a hairdressing salon that sends a discount code via email to its customers. Or again, think about all those activities that are carried out exclusively online, just like the one I do, which does not do traditional marketing and is based exclusively on digital marketing. But why is digital marketing so effective? And above all, why is it more effective than traditional marketing? Let's see it together.


What are the advantages of digital marketing Important premise: digital marketing does not exclude traditional marketing regardless , on the contrary. Often, in fact, it is precisely from the union of traditional marketing strategies with digital marketing  Austria WhatsApp Number strategies that the best results are achieved. In fact, each of the types of marketing we use has pros and cons . Let's see all the advantages of digital marketing compared to other strategies. 1. It allows you to reach a large and targeted audience To be able to find an audience interested in what you offer you must frequent the same places that that audience frequents. And guess what? The "place" most frequented by most people is the web . According to data from Statista ,





internet users are in fact almost 5 billion and are increasing year after year. number of internet users Compared to other forms of marketing, such as a flyer or an advertisement on the radio or in a magazine, digital marketing therefore allows you to reach a large audience without geographical boundaries , thus allowing you to potentially connect with people all over the world. But with an edge. If you place an ad on TV, in a magazine, or on a billboard, you have limited control over who sees the ad. Sure, you can measure some demographics, like the magazine's typical readership