Analyze your marketing strategies in times of crisis

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There are some marketing metrics in the crisis capable of proving that it is not only important, but essential to your business.

Furthermore, it is the eas Chinese Overseas Asia Number Data iest way to closely monitor the results of your investment.

Here are 2 essential metrics you should keep an eye on:

Customer Acquisition Cost (CAC);
Return on investment (ROI).
CAC

Customer acquisition cost is a translation of your industry's performance in financial terms.

It takes into account the work of all teams involved in the sales funnel.

This ranges from attracting visitors, nurturing leads, to completing the purchase or signing a contract.

If you want to calculate CAC, it is important to measure how many customers enter your base monthly.

A good way to do this is by using monitoring tools, such as Google Analytics.

Marketing during a crisis is one of the most important pillars when it comes to attracting those who are really interested in your product/service, that is, your target audience.

This greatly facilitates the process of generating leads – potential customers.

Therefore, check the costs of attracting prospecting, investing in Adwords or any other resource used to obtain new customers.

Add up all costs and divide by the number of new customers in the month.

ROI
Return on investment, or ROI, is a metric used to verify the income obtained from a certain amount of invested resources.

It is important to know exactly how much was spent, the time used and the results generated.

By calculating ROI, you can monitor this closely.

In addition, you must add up all your expenses with your digital marketing campaigns and check what revenue was generated in the stipulated period.

The math to determine ROI is simple: just divide the cost by the investment.

Find out how to get out of the financial crisis with Digital Marketing

Maybe you've already heard of Adwords: Google's paid media.

It is a system from Google itself in which companies that want to advertise their products insert advertising – sponsored links – in the search engine results and on Google partner sites.

This condition can be interesting for companies, as the click may be able to trigger a sale, for example.

But for this to happen, you must invest in better quality content marketing!

And to make them relevant, think with your consumer in mind: What do they like? What are your difficulties? How does he search for a product?



More than 100 billion searches are made monthly on the Internet in Brazil alone.

It is worth remembering that 90% of these searches are made on Google, meaning this investment does bring good results, as long as it is used assertively.

How many times do you do a search on the Internet looking for products you want to buy or even about a subject you want to know better?

This search is a reality in the lives of most of your leads, that is, your potential customers.