Discover your competitors' best keywords

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SEO, with Organic Search Try for free → ADS illustration SaaS SEO: It's all about personas and problems If there are two things you need to understand about SaaS SEO (versus SEO for other types of businesses), it's that it's all about: personas problems We'll explain why. Knowing your target personas and creating a strategy that puts your platform in front of those people when they search is essential to your growth. This is because if you target the wrong people, they will consume your content.

but not move further Middle East Mobile Number List down your sales funnel . Consider how Internet users typically discover software: They look for a solution to their problems. They have a need, and they must satisfy it. Maybe they know a software platform exists, maybe they don't. The only thing your customers will have in common is that they have a problem – your job is to let them know that your platform can solve it. Think of SaaS SEO in terms of personas and problems, and you'll begin to understand what makes a strategy successfu.



Whose core is attracting traffic from the right people and presenting your platform as a solution. Optimize Across the Funnel: A Note on Keyword Strategy for SaaS To truly succeed with SaaS SEO, you need to understand how to effectively conduct keyword research to find the search queries your prospects use to discover software like but it serves the same purpose and helps customers solve the same problems. Your indirect competitors are those whose product is fundamentally different from yours, but who help your prospect solve the same problem.