First optimize the pages with an

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Then you may need to improve the relevance and/or experience of the landing page. Get started with SEO and increase this quality score. First, make a printout of your Google Ads campaign. Filter by quality score, landing page experience, and ad relevance. Start optimizing the pages with the highest volumes. Check whether the current landing page has the right intention or create a new landing page. Use an SEO keyword research to add key content and optimize content elements and meta on the page.

Through this integrated SEO/SEA strategy you realize lower costs per click for your advertising campaign. In addition, you ensure a better landing page experience by focusing on the purpose of a visitor. 6. Optimize titles & meta descriptions A strong page title photo editor and meta description increase the organic click-through rate for a website. Text ads with a high CTR are interesting to use because they have already been proven to score well. It is also interesting to test what works best.



Create two different expanded text ads with a different headline or description for one ad group. Then use the best result to optimize the titles and meta descriptions. In Google Search Console you can easily make an export of the overview of pages with corresponding CTR.average low CTR, which do bring in organic traffic. This makes the result more visible and measurable. 7. Use structured data for Google Shopping.