Marketing because it is increasingly

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For a webinar to follow on the same topic, and if he agreed to participate, he could be contacted immediately to find out if he needs further information, perhaps making an appointment. If, however, they do not participate in the webinar, the process could continue, with the sending of other useful information and the invitation to be contacted in order to build a dialogue. There is no ideal number of communications or periodicity.

Each must find its own rhythm, which depends on the length and complexity of the typical purchasing cycle of the product or service it offers.The corporate reputation underlying brand management is an invaluable asset , which has a significant impact on the profits and market value of the company itself . In particular, according to a recent survey by Weber Shandwick entitled.



The State of Corporate Reputation in 2020: Everything Matters Now ", company reputation impacts the market value of the company with a set of factors, all of primary importance . Wanting to quantify the extent of this impact, according to the top managers involved in the survey , 63% of the company's market value is attributable to reputation . And there's more : the companies that focus most on corporate reputation.