If your advertising budget is limited: 4 free ways to promote your organization

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In order to increase your audience or sales, increase brand awareness and take your organization to the next level, you don’t always need money. There are free methods for business development, which we will discuss in the article.

Registration in directories of organizations and specialized portals
There used to be big yellow directories where you could find out information about different organizations. Now these directories have moved to the Internet, we will list free options:

2GIS is a directory in which you can indicate the address of an organization on a map and add a short description;
Yell.Ru is a review portal where you social media marketing service can enter basic information about an organization;
Zoon.Ru is a service with recommendations. In addition to the basic information, you can specify your price list.
SEO Blogging
Create a blog on the site, analyze the requests of the target audience, select topics and write articles in which you will provide links to your products and social networks. In our organization, the development of the blog took about six months. The process is not fast, but then one article can bring subscribers for more than one year.

Publishing articles on thematic sites
It could be an interesting story, an interview with an expert, industry trends — anything that could attract the attention of another resource's audience. There are many such information sites on the Internet, and you probably read them yourself often.


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Participation in events
There are different formats, for example, webinars, trainings, master classes. The main point of such events is that specialists from organizations share knowledge with the audience, and in exchange they receive advertising. Information about such events can be found on city portals or publics.

Cross-marketing
Simply put, this is mutual PR, when two organizations advertise each other on social networks or a blog. It is important to choose partners from related niches so that their target audience could potentially become yours. For example, you should not talk about a project for IT specialists in a cosmetology account. But an educational blog is a suitable platform for cooperation.

There are other effective tools for promoting a product or service, which you can learn about in our project "Workshop of New Media". The training is held in person and contains a maximum of useful information about media and PR. The program is free, you can apply here .