Fortnite Metaverse with a line

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Furthermore, the collaboration with the video game offers the opportunity to meet a new audience of potential customers , young and accustomed to the use of technology. Balenciaga and Fortnite In 2021 Balenciaga arrives in theof clothing and accessories and a series of other "objects" , such as hang gliders or pigeons, to be used during battle royale challenges, the main mode of the video game for which players fight they have to find their weapons.

At the same time, Balenciaga Turkey Phone Numbers 32 Million List  launches a line for the real world, connected to the virtual one and dedicated to Epic Games , which can immediately be purchased on the official website. For the launch of the campaign, the brand created a virtual shop within the game where users have the opportunity to try on the costumes from the collection and observe the combinations chosen by other players.



Balenciaga's is one of many examples of how the Metaverse is able to offer fashion houses, not necessarily luxury ones, interesting earning opportunities through the sale of virtual objects for avatars, which can then be purchased in the real world. It might even be possible that in a few years digital goods will take on equal or greater importance than real goods and that collections will be launched directly into the Metaverse to test public preferences and decide which items are really worth producing.