Promotion of the flower shop: recommendations and examples of mailings

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Promote a flower store on the Internet is a complex of marketing measures that are aimed at increasing brand awareness, attracting new customers, working with increasing loyalty. And as a result, the growth of sales. Promotion can be through different tools, programs and retail crm integrations. Let us analyze in more detail how to do it more effectively, we will make recommendations and show 5 examples of mailings for a flower salon.

    The material is prepared by Revvythe Revvy service, which helps the local business to move on online maps, get more positive reviews and attract new customers.

Effective ways to promote a flower shop
To date, there are different ways to promote the flower store on the Internet. Let's look at the working ways:
Promotion through geoservices Yandex Maps or 2GIS
An effective way to promote your store or flower salon in Yandex Business, 2GIS. If you are properly registered, you will appear in the top of the issue and in the shopify website design  desired location. You can set up banners, kicks, logo - so you will be in sight. Also, reviews are a working tool for promotion, because most customers first read reviews before buying, and if you have the majority of positive reviews, it will cause more confidence in buyers. With the help of reviews, you can influence the rating.
Promotion of the flower shop: recommendations and examples of mailings
Promotion of flowers through social networks
Social networks are a great channel through which you can promote your store, show bouquets, videoize songs, blog about caring for flowers or with other useful information. Under the posts, specify the tags with the name of your store, with the location. Communication in social networks is much closer than on other resources. Here, users willingly leave reviews and share their opinion about the store itself, about florists, about the quality of flowers and service. It’s also a good way to get feedback from customers and make your business better if you take into account their opinions and respond correctly to comments.
Promotion of the flower shop: recommendations and examples of mailings
Online platforms
Special online platforms for buyers and sellers, such as Flowwow. The appendix proposes:



    free placement of goods;
    unlimited amount of goods placed;
    Automatic payments once a week;
    suitable for legal entities, IP, self-employed;
    promotion of your business;
    delivery of Flowwow or on their own;
    Works without commission, etc.

Promotion of the flower shop: recommendations and examples of mailings
You can also promote your flower shop on the Avito platform. The platform is suitable for offline or online stores.
Collalations and Iventes

    You can cooperate with companies from the general sphere: wedding agencies, companies for the arrangement of holidays, restaurants, cafes. So you will exchange customers, mutually advertise each other, receive mutual profitable offers.
    You can also agree with a neighboring institution, for example, with a fitness club. Sit a bouquet every week and leave business cards with a QR code to your store nearby.
    Give a gorgeous bouquet to the blogger, and he will mark you in the stories. So you will become known to many thousands of audiences.
    Make master classes, demonstrate the skill of making bouquets, compositions, show your expertise in the care of flowers.