How we launched a marketplace unit: mistakes, insights and prospects

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Alena Biryukova The content of the article Bitter experience of a successful launch: how we created the product Launching with a Product Approach Gentleman's set Lead qualification The main question: external or internal employee Sales department training Sales funnel and planning results Promotion Content Marketing Just a year ago we were just thinking about launching a new direction for working with marketplaces. We needed a new product, and this topic was rapidly gaining momentum, so we took the plunge. After several unsuccessful launches, MVP managed to launch a new unit inside Completo. In this article we share this experience: how to use a product approach to package services; what specialists to attract; how to attract serious clients, what to offer them and how to ensure good results. Bitter experience of a successful launch: how we created the product Before launching the direction in the form in which it exists now, we tested 2 essentially different products: Training manufacturers to sell on marketplaces.

The concept was this: the company hires a specialist, and we teach him how  Email List  to enter the desired market with his products and successfully develop sales. We took on the implementation of one project to bring it to 3 sites at once, setting aside two months for implementation. But the process dragged on and took almost five months. It became clear that the product was not fully formed and required serious adaptation to the client’s processes, which had to be done during the process. It was impossible to take this into account. Analytics and output to the marketplace. The essence of the product: we analyze sites, the client’s business and give recommendations on exit. During implementation, we saw that not all forecasts turned out to be correct. One of the cases is cooperation with a window manufacturer, despite our forecast, the client was not able to achieve serious results, although there were sales on the sites. We took our mistakes into account and created a product that brought us results.
   


Maintenance for a percentage. We receive 5% of the turnover, fully sharing responsibility for the result with the client. He earns, we earn. At the start, we tried to work with small companies that were just starting their production. They have a minimum entry threshold depending on the products with which they enter the marketplace. This product took off and we received over 10 sales. Project development on the site involves long-term cooperation; in the process, we can introduce different groups of goods, increasing turnover. Launching with a Product Approach Let's take a closer look at how we launched this product. Product Formation All new products go through a single algorithm at launch. The first stage is to formulate an understanding and content of the product that will be understandable to marketing, production and the sales department.