Almost Half Of Email Marketers Are Not Impacted By Data Privacy Changes. The ...

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Thanks to a recent HubSpot survey, we have a clearer understanding of how the iOS 15 updates and data privacy is affecting email marketing. The results show that 47% of the respondents determined it had a neutral impact on their email marketing strategy. Right now, we are still adapting to a cookieless world. As a consequence, there are a lot of worries among marketers around the world. New privacy rules impact email strategies directly, making it harder to know how our consumers are interacting with our content. Moreover, If we can’t collect certain data about our email activity, how can we guarantee our efforts? The solution is complex, but not impossible.

Email marketing is not dead, it is just a matter of adapting as soon as we can to these changes. Both IOS 15’s update and GDPR laws trigger us to think out of the box and offer more value to our subscribers. Relying on good content and deliverability is key to  Whatsapp Number  overcoming this landscape. If you want to receive articles like this directly in your inbox, consider subscribing to our interactive newsletter below! How Apple’s iOS 15 is Impacting Email Marketers according to Data Something kinda obvious, but it’s still important to make it clear: iOS 15 is only available for mobile devices (iPhones, iPads, iPod touches). Even though the amount of iOS users in the U.S. is over 56%, the worldwide alternative software is more popular. For that reason only 27% of the global population use iOS. Source: HubSpot There are a lot of important areas that are influenced by both GDPR and iOS updates. For example:





Reduced access to user data; Decreased ability to operate location-based strategies; No ability to see the open rate or click-through rate; This doesn’t mean the end of email marketing or that it leaves us handcuffed. Solutions and alternatives are already being tested by professionals and are already providing very interesting results. Let’s take a look at some of them! Some alternatives proven by professionals Prioritize KPIs The first action taken by marketers was to re-prioritize their success indicators. According to Hubspot, up to 62% of impacted email marketers started taking into account different KPIs to measure the effectiveness of their marketing efforts. In other words, they decided to analyze other KPIs, such as clicks, spam rate, web traffic, unsubscribe rate, or surveys. They even considered A/B testing to check the results of their campings.