Tips for Effective Advertising on Amazon and Shopify

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Paid advertising (in particular PPC, which involves paying for a “click” made by a user) is one of the fastest ways to attract new customers and increase sales.

At first glance, it seems that launching an advertising campaign is quite simple: create an ad, “pour in” money and wait for the result. However, anyone who has ever tried working with Google or Amazon Ads, Facebook account or other platforms will laugh out loud at such a statement.


So, if you want to launch an effective advertising campaign and not waste on page seo service your budget, read our tips on effective advertising. We share personal experience and successful cases.

How to Make Effective Advertising: A Step-by-Step Algorithm of 5 Points
Setting advertising goals. They should be specific and measurable. It is clear that the main goal of any business is to “make more money”, but such a formulation will not help to measure the results of your efforts. Therefore, it would be correct to say something like this: “ attract 30 new clients per month ”, “ increase the sales volume of product X by 2 times ”, etc. The goals should also be realistic. If you are currently selling 1-2 units of goods per month, then you will hardly be able to sell the same amount per day without a comprehensive approach and a long-term strategy.
Target audience analysis. The main question we need to answer at this point is: “Who is my client and what “pain” will I solve with my product/service?”
At this point, we collect the data necessary for targeting (to whom we will show our ads): gender, age, place of residence, interests.
Product/service analysis and search for USP (unique selling proposition). A good salesperson never sells a product, they sell a RESULT, which can be expressed in solving the user's problem, in the emotions received, in acquiring a certain status, changing their lifestyle, etc.

Bad: a multi-slicer for slicing Good: an indispensable assistant that will cut the time spent on slicing vegetables in half Important! The examples above concern the search for a sales concept and USP ideas; to create titles (for example, the name of a listing on Amazon), it is worth using keywords (user queries) that will be simple and dry: “wireless headphones”, “dog food”, “camping tent”, etc.


Creating creatives. This is what your potential client will see: text, image, special offer.
Use all the knowledge gained from the previous points. At the end of any ad there should be a CTA (call to action). For example: “Try it now and feel the difference!”, “Order before the end of the month and get a 20% discount”.

Testing. It’s paradoxical, but despite a deep preliminary analysis, you will never determine with 100% accuracy what will “go well” with the target audience. It depends on trends, seasonality, competitors’ actions, display time, format and hundreds of other factors. Therefore, no advertising campaign can do without testing. To do this, we publish several different ads with different settings and analyze the results.
Next, based on the data from analytics, we continue to make adjustments to the campaign. To achieve maximum efficiency, it is important to constantly optimize ads and strategy: apply new approaches and techniques, change creatives that “burn out” over time, analyze conversion rates.

Features of Amazon Ads
Amazon and Google advertising have several significant differences related to the platform, purpose, and how they reach the audience. Here are the key differences to help you determine how to choose the best ad for your business’s marketing and sales goals.

Amazon    Google
Platform and Purpose    Aimed at promoting products and goods that are available on that particular platform. Designed for sellers who want to increase sales on Amazon or attract attention to their products.     Covers a wider range of purposes: can be used to promote websites, products, services, applications, information resources. Not limited to one platform.
Types of Ads    Includes formats such as Sponsored Products, Sponsored Brands, and Sponsored Display. These formats are typically product-related and appear in search results and on product pages.    Google offers a variety of advertising formats, including text ads, image banners, videos, and more.
Audience and keywords    Aimed at users who are already actively searching for products on the platform. Keywords and targeting settings are linked to specific products.    It can reach a wider audience and be aimed at both users looking for specific products and those looking for information or solutions to specific problems.
Thus, advertising on Amazon can be the main and only source of traffic. However, effective marketing strategies are always flexible and multifaceted, so we recommend not limiting yourself to one tool. Launching an advertising campaign on Amazon can be quite appropriately combined with advertising on social networks, affiliate marketing (promotion through partners) and other ways to increase recognition and attract new customers.

Features of Advertising on Shopify
Advertising on Shopify works through integration with various services and marketing tools. The platform provides many tools and features for creating, managing and tracking advertising campaigns.
So, you can integrate your store with Facebook and Google Ads, Instagram, etc. This is done using special applications and tools available in the Shopify App Store .

The main advantage is that Shopify advertising allows you to create multi-channel advertising campaigns, i.e. you can promote your store and products on different online platforms at the same time to maximize visibility.

We hope that the above tips were useful to you. If after reading the article you realized that such tasks are better left to professionals, our Digital Department will be happy to take your project into work.