Young people searched for recipes more often than millennials. And surprisingly about one in users of the younger generation prefer TikTok over traditional giants like Google. Another unexpected discovery is a new chatbot from ChatGPT. One in consumers turned to ChatGPT for information and one in asked it for personal finance advice. TikTok search trends Why consumers are attracted to using TikTok as a search engine and what type of content best captures their attention According to respondents TikTok attracts users because it offers short and informative videos clear format and personalized content .
Among the Boomer generation: two out of five were captivated by content tailored to their tastes. One in four baby boomers liked the format of narrativedriven videos. of users prefer look at product or service
Lebanon Phone Number Data reviews and personal stories . Why consumers are attracted to using TikTok as a search engine and what type of content best captures their attention Business strategy goes hand in hand with TikTok search The second part of Adobe's research is a survey of business owners. Let's find out how entrepreneurs are using TikTok how it compares to traditional search engines and how to solve problems related to the platform.
Business strategy goes hand in hand with TikTok search Business owners are beginning to realize the potential of TikTok as a search engine. of them used TikTok to promote their business posting an average of nine times a month. Some have also tapped into the potential of influencers. One in four small business owners use TikTok influencers to sell products and promotions. On average entrepreneurs allocate of their marketing budget to creating content on TikTok. Types of content they invest in: favor creative content related to their product. Reviews about a product or service .
